Industry News & Insights

03 Mar 2025

What Attracts so Many Millionaires to Live in Dubai?

What Attracts so Many Millionaires to Live in Dubai?

Millionaires and billionaires are increasingly choosing Dubai as their home, reshaping the landscape of luxury real estate. The city has solidified its position as a global prime market leader, offering exclusivity, innovation, and high investment potential without compromising on location or value.

Savills has demonstrated its expertise in this sector, having facilitated Dubai’s most expensive property sale—a Dh600 million villa on Palm Jumeirah. According to Cummings, Dubai has not only secured a spot among the top three global luxury real estate markets in the past two years but has also established itself in a league of its own.

Compared to other major cities, Dubai’s prime real estate remains competitively priced, averaging $930 per square foot, significantly lower than $3,860 in Hong Kong, $2,590 in New York, $2,550 in Geneva, $2,120 in Tokyo, and $2,000 in Shanghai.

Developers in Dubai are redefining luxury living by integrating high-end amenities into their projects. These include branded interiors, state-of-the-art fitness centers, saunas, sports courts, on-call doctors, and personal nannies. Some ultra-luxury developments even allow residents to park their supercars on the same floor as their homes, further elevating exclusivity and comfort.

From an investment perspective, Dubai continues to lead in capital value appreciation, with prime property prices expected to grow between 8% and 9.9% in 2025. The city’s rental values surged by 23.5% in 2024, surpassing the market peak of 2016.

Cummings also highlighted a rising influx of ultra-high-net-worth individuals (UHNWIs) and high-net-worth individuals (HNWIs) relocating to Dubai. The city actively invests in attracting and retaining the world’s wealthiest individuals, offering them an unparalleled lifestyle and financial incentives.

Additionally, connectivity remains a crucial factor for the ultra-rich, and Dubai’s strategic global positioning and world-class infrastructure make it an ideal destination for affluent individuals seeking luxury, convenience, and long-term investment opportunities.

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