Strengthening ties between the UAE and Georgia are fostering a promising investment corridor.

Mardi Holding is expanding its footprint in Georgia’s luxury real estate sector. Image: Canva

In an effort to attract UAE investors, Georgia-based Mardi Holding is setting up a new office in Dubai, aiming to bridge investment opportunities between the two regions. In an exclusive interview with Arabian Business, Prince Juan de Bagration-Mukhrani of Georgia shared insights into the company's expansion strategy and vision.

The growing economic relationship between the UAE and Georgia has created a natural investment corridor, making the country an increasingly attractive destination for UAE investors. Over the past five years, Georgia has gained recognition as an investment hub, facilitated by multiple daily flights between the two countries and a short four-hour travel time.

Mardi Holding is currently executing an ambitious development plan, with 3,000 rooms under construction and an additional 4,000 in the pipeline. The company aims to solidify its position as a leader in Georgia’s luxury real estate sector.

Prince Juan emphasized Georgia’s affordability in comparison to other European destinations, positioning it as an attractive alternative for real estate investors seeking high-end properties at competitive prices.

The company’s luxury projects include Novotel Living, offering high-end residences, and Mercure Aquapark Resort, Georgia’s first all-inclusive, gated wellness resort in Batumi. Additionally, Batumi Fields, a project boasting stunning views and Accor branding, further strengthens its portfolio.

Mardi Holding’s Global Expansion Plans

To accommodate various investment levels, Mardi Holding has structured its offerings with entry prices starting from $100,000 for smaller apartments, making Georgia’s real estate market accessible to both individual and institutional investors.

The company’s decision to establish a Dubai office reflects its broader expansion ambitions across the GCC, with plans to extend its presence into Europe and Asia.

Mardi Holding continues to prioritize key Georgian locations, particularly Batumi, which has experienced significant tourism growth and high project absorption rates. This success is largely due to Georgia’s investor-friendly policies, minimal bureaucracy, and a stable economy, currently growing at approximately 5% per year.

Looking ahead, the company is leveraging technological advancements to enhance client experiences, including the development of digital solutions and customer apps.

With strategic expansion plans, strong brand partnerships, and a focus on digital innovation, Mardi Holding is poised to capitalize on the increasing investment flow between the UAE and Georgia.