A new report from Stirling Hospitality Advisors reveals that 40% of Ras Al Khaimah’s new residential developments will consist of branded residences by 2029. The emirate's residential sector is projected to add 14,148 units between 2026 and 2029, with branded residences comprising 5,604 of these units.

The RAK Investment Pulse report highlights the rise of branded residences across areas like Al Hamra, Mina Al Arab, and Marjan Island over the past decade, reflecting a shift toward luxury living. Tatiana Veller, Managing Director at Stirling Hospitality Advisors, stated, “Branded residences are reshaping Ras Al Khaimah’s real estate market, driven by demand for elevated living experiences and marking a significant trend in luxury investments in the emirate.”

Luxury Brands Fuel Real Estate Boom in RAK

Luxury hotel brands like Waldorf Astoria, Ritz Carlton, Nikki Beach, and Nobu, along with non-hotel brands such as Tonino Lamborghini, Elie Saab, Yoo, and Aston Martin, have announced new branded residential projects in Ras Al Khaimah. This trend follows a reported 30% increase in property prices in 2022, spurred by the announcement of the Wynn Resort. Additionally, Ras Al Khaimah’s population is forecasted to grow by 55% by 2030.

Market forecasts suggest that secondary market property prices in RAK could reach AED 4,000 per square foot by 2027 and AED 4,500 by 2030. Stirling Hospitality Advisors, a division of RAK Hospitality Holding, manages over 3,500 hotel rooms across three countries, with a hotel and resort portfolio valued at more than $1.25 billion.