Tether Operations Limited, the world’s largest digital asset company, has signed a landmark Memorandum of Understanding (MoU) with Reelly Tech, a leading B2B real estate platform in the UAE. This collaboration marks a major milestone in real estate technology, driving innovation and efficiency in one of the region’s most dynamic industries. Through this initiative, over 30,000 local and international agents on Reelly Tech’s platform will be empowered to utilize USDT, streamlining transactions and optimizing processes.

As part of this partnership, Tether and Reelly Tech will launch a comprehensive interactive educational series hosted on Reelly Tech’s platform. The initiative aims to equip agents with a deeper understanding of stablecoins in real estate transactions, including secure and seamless USDT transfers for property purchases.

Reelly Tech serves as a vital hub for over 30,000 real estate agents across the UAE and international markets. The platform provides in-depth analysis of more than 1,450 projects and AI-powered tools for creating branded presentations, significantly enhancing agent productivity. Beyond property listings, Reelly fosters professional growth through training, podcasts, and industry events, building a thriving real estate community. For developers, Reelly offers a streamlined solution to enhance communication with agents, lower marketing costs, and gain real-time insights into agent performance. Given that agents facilitate approximately 95% of real estate transactions in the UAE, Reelly’s integration of stablecoin technology has the potential to reshape the industry.

This initiative coincides with an unprecedented boom in Dubai’s real estate sector. In December 2024, the off-plan sales value for the year surged to 283 billion AED—a 27.5% increase from 2023’s 205 billion AED. By leveraging this growth, Tether and Reelly Tech seek to introduce innovative financial solutions, demonstrating how stablecoins can simplify property purchases and accelerate commercial processes for buyers, developers, and agents alike.

According to the Chainalysis and Henley Index 2024 report, the UAE ranks third globally in cryptocurrency adoption, following Singapore and Hong Kong, solidifying its position as a key hub for digital asset innovation. The country’s regulatory environment—bolstered by the Abu Dhabi Global Market (ADGM) and Dubai’s Virtual Asset Regulatory Authority (VARA)—has cultivated a thriving ecosystem that has drawn major firms and fueled the region’s crypto market to $338 billion. In 2023 alone, the UAE recorded £34 billion in crypto transactions, reflecting an impressive 42% year-on-year growth, far exceeding the MENA region’s average of 11.73%. Tether’s commitment to this evolving landscape is further highlighted by its plans to introduce a stablecoin pegged to the UAE dirham, catering to the region’s growing demand for digital assets.

This collaboration aligns with Tether’s broader mission to drive blockchain innovation and education on a global scale. The company has made notable strides in the Middle East, including the acceptance of USD₮ by the Financial Services Regulatory Authority (FSRA) as an Accepted Virtual Asset (AVA) in the ADGM and its partnership with RAK DAO in Ras Al Khaimah to promote Bitcoin and stablecoin education. These initiatives reinforce Tether’s dedication to responsible blockchain adoption, sustainable economic growth, and empowering businesses and individuals worldwide.

Paolo Ardoino, CEO of Tether, remarked, “Our collaboration with Reelly Tech represents a key step in advancing blockchain innovation within the UAE’s real estate sector. This initiative underscores our commitment to fostering resilient digital economies by providing individuals and businesses with the tools and knowledge to succeed in an increasingly digital world. With its forward-thinking approach and leadership in digital asset adoption, the UAE is an ideal hub for technological advancements, and we are proud to contribute to its vision for a prosperous digital economy. Together, we aim to enhance real estate transactions, support sustainable growth, and set new benchmarks for industry innovation.”

Vitaliy Ryzhak, CEO of Reelly Tech, added, “Launching this educational program is just the beginning. The UAE real estate market is experiencing tremendous growth, attracting global investments. Our goal is to make international property transactions safer, more efficient, and more accessible. To achieve this, we are developing tools that will unlock new opportunities for utilizing USDT in real estate.”

This partnership represents a pivotal step toward integrating blockchain technology into traditional industries like real estate. It reaffirms Tether’s commitment to innovation and financial inclusion while paving the way for a digital real estate ecosystem that enhances efficiency, drives sustainable growth, and establishes new industry standards in the UAE and beyond.